PU Prime Launches Global ESG Initiative, Starting with Support for OKU Mesra Welfare Centre in Malaysia

Ebene, Mauritius – 1 November 2024 – PU Prime, a leading global fintech company in trading and investment services, is proud to announce the launch of its Environmental, Social, and Governance (ESG) initiative, marking a significant step in the company’s commitment to driving positive social impact worldwide. The first project of this new initiative took place on September 19, 2024, in Petaling Jaya, Malaysia, where PU Prime representatives visited the OKU Mesra Welfare Centre to better understand the challenges faced by the organisation and extend financial support.

The OKU Mesra Welfare Centre, a non-profit organisation dedicated to supporting individuals with disabilities, plays a crucial role in providing essential services, resources, and programmes aimed at improving the quality of life and fostering greater inclusion in society. During the visit, PU Prime’s team engaged with the Centre’s staff and residents to gain insights into their needs and aspirations, further strengthening the company’s resolve to make a meaningful contribution.

OKU Mesra currently cares for 45 disabled children whose families are unable to provide the necessary care due to financial or personal limitations. Andrew Tan, the representative from OKU Mesra Welfare Centre, shared, “At OKU Mesra, we aim to provide a second home for these children, many of whom have parents who are either too elderly or financially unable to care for them. We face constant financial struggles due to unstable donations and limited visitors, making it difficult to sustain the Centre and its essential services.”

PU Prime, in its ongoing ESG journey, emphasizes the importance of not only providing financial assistance but also actively engaging with communities to better understand their struggles and aspirations. The recent visit to the OKU Mesra Welfare Centre highlighted this commitment, as PU Prime aims to support underrepresented communities and make a positive impact where it’s needed most.

The financial support provided by PU Prime will enable the Centre to enhance its programmes, upgrade facilities, and secure essential resources to continue empowering individuals with disabilities. This initiative aligns with PU Prime’s broader ESG strategy to foster social well-being, promote educational opportunities, and support sustainable development in the communities where the company operates.

This project is the first of many planned under PU Prime’s global ESG programme, which will continue to focus on social and environmental initiatives, both locally and internationally, in the coming months.

For more information on PU Prime’s ESG efforts and future projects, visit our www.puprime.com/esg.

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